Zuleya is the retail brand in the UAE that sells the carpets made by the initiative in Afghanistan, with all profits being reinvested into FBMI. Zuleya is an FBMI Enterprise with showrooms in Dubai Design District (D3) and Yas Mall, Abu Dhabi. The profit from Zuleya’s carpet sales is invested back into the carpet making initiative to preserve this ancient craft for generations to come. The entire process is 100% organic and 100% made in Afghanistan – from purchasing wool from nomads, to spinning, yarning, dyeing, designing and hand-knotting the carpets. The Afghan women are paid a good wage which in turn empower them to help themselves. It is a truly sustainable initiative and a highly successful social enterprise.